What is Mixpanel?

A new global analytics software promoted as alternative (or hybrid) solution to Google.

What is Mixpanel?

Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications. Data collected is used to build custom reports and measure user engagement and retention.

• Drives rapid innovation to products/websites.

• Guides strategy with data-driven decisions.

• Grows fundraising by enabling investments in the right channels.

• Improves efficiency & team productivity.

Why Mixpanel?

The results from the Web Analytics Selection phases clearly indicate that Mixpanel is a fit-for-purpose tool to enable the web analytics use cases and vision.

• Offers all the core functionalities defined by the Advisory Group on the requirements. The tool also received the highest scores for most of the requirements categories during the product demos and testing phases.

• Complies with all procurement requirements around sustainability, privacy and security.

• Approved in the security assessment and legal assessment.

• One of the most affordable tools, their pricing was at least 30% cheaper than its final competitor in the testing phase.

Company Profile

• Mixpanel was founded in 2009 and its headquarters is in San Francisco, USA.

• They have ~400 employees and offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

• Serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade.

• Work with differents support partners to help sell and implement Mixpanel with local resources.