Set up the GA4 Property

Table of Contents:

• 1. Create GA4 Property

• 2. Create a Data Stream

• 3. Create the Custom Definitions

• 4. Create GA4 Alerts

1. Create GA4 Property

• In your Universal Analytics GA property go to Settings -> Property Tab -> GA4 Setup Assistant

• Click Get Started:

• Create property:

  
• Property created!

  

2. Create a Data Stream

• Create one single web data stream for all your websites.

• Give your data stream a name and add the main website url:

• Now copy your MEASUREMENT ID from the Data Stream you have just created. We are going to need this ID on our Google Tag Manager setup for GA4.

• Configure the enhanced measurement options as the image below. We are disabling the scrolls and form interactions because these two events are manually set up through Google Tag Manager.

3. Create the Custom Definitions

As the last step go to GA4 to Configure -> Custom definitions -> Create custom dimensions and add more readable names for our custom dimensions.

Custom definitions example

The custom definitions should be aligned with your GA4 fields to set, user properties and event parameters. Start by creating the global tracking custom definitions as the table below:

Dimension name	Description	Scope	User Property/Parameter	Systems Available
Action	Used for the social_share event	Event	action	Planet 4Open Social
Author	Includes the post page’s author name (only for blog post pages)	Event	author	Planet 4
Authentication Type	Defines the authetication type: Log In or Log Out	Event	auth_type	Open Social
Category	Used for the social_share event	Event	category	Planet 4Open Social
Click Category	Previously "Category"	Event	click_category	Planet 4
Click Element	Previously "Action"	Event	click_element	Planet 4
Click Link URL	URL of the clicked element	Event	click_link_url	Any system
Click Text	Text of the clicked element	Event	click_text	Any system
Cookie Status	Whether a user accepted a cookie policy or not, eg. 1 = none or only necessary cookies, 4 = all cookies accepted	User	cookie_status	Planet 4Open Social
Engagement Type	Defines the type of engagement with Open Social Content (eg. Likes, Follows, Create Content, Join a Group, etc)	Event	engagement_type	Open Social
Event Location	The location in which an event takes place (custom field in Open Social)	Event	event_location	Open Social
Event City	The city in which an event takes place	Event	event_city	Open Social
Event Country	The country in which an event takes place	Event	event_country	Open Social
Form Goal	The purpose of the form, e.g. newsletter or petition	Event	form_goal	Planet 4Any system
Form Plugin	The plugin (Planet4) or platform used for the form (eg. Gravity Forms, Hubspot, etc)	Event	form_plugin	Planet 4
Form Title	The title chosen for the form (eg. Gravity Form title, Hubspot title)	Event	form_title	Planet 4
Form ID	The form internal ID (eg. Gravity Forms ID)	Event	form_id	Planet 4
Form Value	The value chosen for the form submission event (eg. Donation Amount)	Event	form_value	Planet 4
Global Project	Name of the global project, e.g. Ocean Sanctuaries	Event	global_project	Any system
Global Project ID	ID of the global project, e.g. GP184	Event	global_project_id	Any system
Internal Traffic	Describes whether a user is from Greenpeace (e.g. employees) or just a regular user outside the Organization. Use it to filter out internal traffic.	User	internal_traffic	Any system
Label	Used for the social_share event	Event	label	Planet 4
Local Project	Name of the local project eg. Corais da Amazônia	Event	local_project	Any system
NRO	Name of the National Regional Office (NRO)	Event	nro	Any system
Office	Name of the National Office	Event	office	Any system
Page Blocks	Used to track Planet 4 custom blocks used on the page	Event	p4_blocks	Planet 4
Page Language	Language of the page visited (eg. French, English)	Event	page_language	Any system
Page Type	Type of a visited page, e.g. Post Page, Homepage, Act, etc.	Event	page_type	Planet 4
Platform	Platform on which the page was created, e.g. Hubspot, Planet4	Event	platform	Any system
Post Date	The date of the publication of the post (only for blog post pages)	Event	post_date	Planet 4
Referring Project	Contains the ID of a Global Project a user visited before (eg. social media content)	Event	referring_project	Any system
Scroll Threshold	Contains a percent of a scroll depth threshold such as: 5%, 15%, 25%, 50%, 60%, 75%, 90% or 100%	Event	scroll_threshold	Any system
Tags	The post page’s tags	Event	tags	Planet 4
Visitor Type	Describes whether a user is a guest or logged user	User	visitor_type	Planet 4

4. Create GA4 Alerts

Navigate to your GA4 homepage, scroll down and go to the section "Insights & Recommendations". Click on "View all insights".

On the Insights page, click on the button "Create" and enable all pre-defined Custom Insights. Don't forget to click on "Create selected".

You can also customize your own GA4 Alerts. We recommend setting two custom alerts using the configuration below:

• Total users with direct as source anomaly detected

  
• Average engagement time per session anomaly detected