Event Standards

We have created a set of standard events and parameters to support the Mixpanel implementation across NROs.

Creating a Tracking Plan is one of the most important steps in the planning phase. This will help you to define the events and properties that are necessary to track your metrics and KPIs.

Global Mixpanel Tracking Plan

You can find our complete Event Tracking Plan in Google Sheets. The spreadsheet is our living documentation and will be updated overtime.

If you want a quick overview, take a look at some of the examples below:

Pageviews

Page View

User views a page on a website

$mp_web_page_view

Sign up & Login

Form Started

User starts to signup a form

form_started

Form Submitted

User successfully signs up a form in any website page

form_submitted

Unsubscribed from Mailing List

User unsubscribes from a mailing list

list_unsubscribed

Donation Completed

User sucessfuly makes an online donation

donation_completed

Signup Started

User starts the signup process

signup_started

Signup Completed

User completes the signup process

signup_completed

Login Completed

User logs in the platform

login_completed

Logout Completed

User logs out from the platform

logout_completed

Consent

Consent Given

User gives consent to cookies & tracking (any type of consent)

consent_given

Page & Content Interactions

Page Shared

User clicks to share a page on any channel (social media, email, etc)

page_shared

Click

User clicks on specific elements of the website (check property for more details)

click

Page Scrolled (75%)

User scrolls down until 75% of the page height

page_scrolled_75

Time Spent on Page (60s)

User spends 60 seconds on the page

time_spent_60

File Downloaded

User downloads a file on the website

file_downloaded

Comment Submitted

User leaves a comment on the page

comment_submitted

Search Submitted

User searches for content within the search bar of the website

search_submitted

Page Followed

User follows a page

page_followed

Content Liked

User likes a content

content_liked

Content Created

User creates a content

content_created

Enrollment Requested

User requests to join a group or event

enrollment_requested

Enrollment Completed

User successfully joins a group or event

enrollment_completed