Google Analytics 4 Implementation
Google Analytics 4 is a powerful tool from Google which is the next generation of the most popular analytics tool in the world. This guide explains how to set up the new GA4 property and collect there very similar events as before in Universal Analytics.
The GA4 Migration Plan for Planet4 sheet is an inherent supplement to this guide. There you will find a very detailed breakdown of all current and future events, variables, parameters, and triggers.
After handling this guide, you can also find useful this handbook which should help you understand what content should include given events along with their properties and what purpose we can use them for.
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