Google Tag Manager

The Global Tracking implementation should be done via Google Tag Manager. This section will help you to understand and implement all tags, triggers and variables needed.

Implementation Checklist

Use this checklist to ensure your Google Tag Manager container complies with all the standards before being published:

• Google Analytics Settings

  1. IP Anonymization

  2. Google Advertising features blocked by default

  3. Custom Dimensions

  4. Content Group

• Global Projects Tracking

• Event Tracking

  1. Petition Signup

  2. Action Alert (Newsletter)

  3. Scroll Depth

  4. Social Shares

  5. File Downloads

Planet 4 Default Tag Manager Setup

All NRO's that have implemented Planet 4 received an updated copied of the Default Planet 4 Tag Manager container. The container is comprised of a set of macros, rules and tags:

Here are a few acronyms used in the setup:

• DLV = DataLayer Variable

• DOM = Document Object Model

• EN = Engaging Networks

• GP – Greenpeace

• MeRa = Members Returning for Action – see the full KPI list

• PD = Precis Digital, the Agency who helped us with this setup

• UA = Universal Analytics

• VPV = Virtual Page View

• UX = User Experience

Need instructions on how to import/export a container? Check this out

Links & Resources

• Handbook

  • Set up the P4 Google Analytics (GA) view

  • Set up the P4 Google Data Studio (GDS) dashboard

• Documentation

  • FULL P4 GTM – GA implementation guide (this page in a GDoc)

  • GTM-N7SG829 full setup (Tags, Triggers / rules and variables) (Google Sheet list)

  • Greenpeace Engaging Networks IDs for each domain and NRO – FULL LIST (Accessible only to staff – privacy reasons)

• MEDIUM

  • Making data-driven decisions with Planet 4

  • Tracking global KPIs in Planet 4

  • Comparing P3 and P4 performances

  • The Planet 4 journey to GDPR compliance

• Videos

  • Introduction to Tag Manager

  • GTM @Greenpeace – Overview by Ibraheem (GPI Insights team)

  • Event Tracking in GTM

  • List of all MeasureSchool Videos of Google tag Manager

  • UTMs for better campaign tracking (by Ibraheem)

  • Google Analytics for beginners