Our vision!

Our vision is that by 2026, web analytics will be seen as a foundational technology to inform strategic decision-making at Greenpeace. Our system of practices and technologies will be constantly used to measure impact and optimize programs across the organization.

Our practices will be guided by ethical principles, respecting supporters' data, increasing transparency, and championing privacy and data security. We will strive to increase our ownership of web analytics data and reduce our dependence on specific technology vendors.

We will foster an empowered and engaged web analytics community across offices, supporting each other and actively contributing to shape a shared vision and drive innovation.

New here? Getting started!

Find out more about Mixpanel tool and how to use it here:

pageWhat is Mixpanel?pageHow to adopt Mixpanel?pageHow to use Mixpanel?

Get in touch!

If you have any questions about Mixpanel, you can email us or send us a Slack message!