Handbook

This handbook is a quick view of all GA4 events and parameters which can help you find data in GA4 reports.

GA4 Config Tag

GA4 Config Tag Parameters

The parameters below are added to the GA4 config tag and sent together with all events to your Google Analytics 4 property.

Fields to Set

Parameter	Scope
page_language	Event	Includes the HTML Lang attribute used on websites.	Any system
platform	Event	Describes the kind of platform on which the page was created.	Any system
nro	Event	Includes the name of the National Regional Office.	Any system
office	Event	Includes the name of the National Office.	Any system
tags	Event	Includes the post page’s tags (only for blog post pages)	Planet 4
author	Event	Includes the post page’s author name (only for blog post pages)	Planet 4
post_date	Event	Includes the post publication date (only for blog post pages).	Planet 4
page_type	Event	Specifies type of a visited page, e.g. Post Page, Homepage, Act, etc..	Planet 4
global_project	Event	Describes a name of the project for a subscribed petition, e.g. Ocean Sanctuaries	Any system
global_project_id	Event	The ID of the project for a subscribed petition e.g. GP184	Any system
local_project	Event	Describes a name of the local project for a subscribed petition (if it is not a global project)	Any system
p4_blocks	Event	Used to track Planet 4 custom blocks used on the page	Planet 4
event_location	Event	The location in which an event takes place (custom field in Open Social)	Open Social
event_city	Event	The city in which an event takes place	Open Social
event_country	Event	The country in which an event takes place	Any system

User Properties

User Property	Scope	Description
internal_traffic	User	Describes whether a user is from Greenpeace (e.g. employees) or just a regular user outside the Organization. Use it to filter out internal traffic.	Any system
cookie_status	User	Describes whether a user accepted a cookie policy or not.	Planet 4
visitor_type	User	Describes whether a user is a guest or logged user.	Planet 4Open Social

GA4 Events

GA4 Events

See below the list of events tracked on the Global GA4 Standard Setup:

Event name	Description	Parameters
social_share	Event fires on other cases like e.g. social share.	Action Label Category	Custom Event	Any system
scroll_depth	Event fires each time a user scrolls to the following page depth thresholds: (5%, 15%, 25%, 50%, 60%, 75%, 90%, 100%)	Scroll Threshold	Custom Event	Any system
cookie_consent	Event fires when a user clicks on any of the cookie bar buttons.	Click Text Cookie Status	Custom Event	Planet 4Open SocialHubspot
click	Event fires when a user clicks on the most crucial elements of a page such as: Menu Navigation, Carousel Header, Footer Navigation, etc.	Click Text Click Link Url Click Category Click Element	Custom Event	Planet 4
form_submission	The event fires each time a user signs up in a form.	Form Goal Form Plugin	Custom Event	Any system
purchase	The event fires each time a user makes a donation. That event is ecommerce event category, which means that it is available to read under the “Monetization” tab	items value currency transaction_id	Custom Event	Any system
page_view	Each time the page loads or the browser history state is changed by the active site. Collected by default via enhanced measurement.	page_location (page URL) page_referrer (previous page URL) engagement_time_msec	Automatically Collected Event
session_start	When a user engages the app or website A session ID and session number are generated automatically with each session and associated with each event in the session. Learn more		Automatically Collected Event
user_engagement	When the app is in the foreground or webpage is in focus for at least one second. Learn more	engagement_time_msec	Automatically Collected Event
first_visit	The first time a user visits a website with Analytics enabled		Automatically Collected Event
file_downloads	When a user clicks a link leading to a file (with a common file extension). This event is collected by default via enhanced measurement. See the file extensions that trigger the event	file_extension, file_name link_classes, link_domain, link_id, link_text, link_url	Automatically Collected Event
view_search_results	Each time a user performs a site search, indicated by the presence of a URL query parameter. Collected by default via enhanced measurement.	search_term	Automatically Collected Event
video_start video_progress video_complete	Events for embedded YouTube videos that have JS API support enabled. Collected by default via enhanced measurement.	video_current_time, video_duration, video_percent, video_provider, video_title, video_url, visible (boolean)	Automatically Collected Event
content_engagement	Triggered when a user interacts with any content on the Open Social platform	engagement_type	Custom Event	Open Social
authetication	Triggered when a user logs in or logs out	auth_type	Custom Event	Open Social
first_signup	Triggered when a user starts creating an account		Custom Event	Open Social
complete_signup	Triggered when a user finishes creating an account (after clicking a link from the confirmation email)		Custom Event	Open Social
search	Triggered when a user uses the search function	search_term	Custom Event	Open Social

GA4 Event Parameters

GA4 Event Parameters

Parameter Name	Description	Event
scroll_threshold	Contains a percent of a scroll depth threshold such as: 5%, 25%, 75%, etc.	scroll_depth	Any system
click_text	Contains a text of a clicked element.	click cookie_consent	Any system
click_link_url	Contains an URL of a clicked element’s link	click	Any system
click_category	Artificial equivalent to Universal Analytics’s (GA3) Category	click	Planet 4
click_element	Artificial equivalent to Universal Analytics’s (GA3) Action	click	Planet 4
category	Artificial equivalent to Universal Analytics’s (GA3) Category	social_share	Planet 4Open Social
action	Artificial equivalent to Universal Analytics’s (GA3) Action	social_share	Planet 4Open Social
label	Artificial equivalent to Universal Analytics’s (GA3) Label	social_share	Planet 4Open Social
form_goal	Defines the form type (eg. Petition Signup, Newsletter, etc)	form_submission	Any system
form_plugin	Defines the form plugin or platform (eg. Gravity Form, Hubspot, etc)	form_submission	Any system
engagement_type	Defines the type of engagement with Open Social Content (eg. Likes, Follows, Create Content, Join a Group, etc)	content_engagement	Open Social
search_term	The exact term that a user entered into the search bar	search	Open Social
auth_type	Defines the authetication type: Log In or Log Out	authentication	Open Social