Set up the Google Analytics Account

The Google Analytics Global Property is where data are consolidated, filtered, and grouped for deep insight analysis.

The Global Analytics

If correctly set up in Google Tag Manager, all Greenpeace websites should be sending data to the same Google Analytics account. This allows us to track everything coherently across offices and NROs.

The strucuture of the main global Google Analytics account

We have a main Google Analytics property (UA-109290164-1) that aggregates all data and individual Google Analytics views to allow the collection of subsets of the traffic. By assigning filters to views, we can determine which data will be sent to each and alter the data as it is processed.

All view filters have a permanent effect on the data collected, and we can only change how data is collected moving forward, not on historical data.

Follow the pages below to find instructions for setting up a new view or property:

pageSet up a viewpageSet up a property

Want to know more?

Videos:

• Google Analytics for beginners

• UTMs for better campaign tracking

Read our analytics posts on Medium:

• Making data-driven decisions with Planet 4

• Tracking global KPIs in Planet 4

• Comparing P3 and P4 performances

• The Planet 4 journey to GDPR compliance