Global Data Standards
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Never heard about Global Tracking? Start by watching this introduction video about the Global Tracking Property:
Why we need global tracking standards?
Shared systems can drive collective wisdom Using the same analytics infrastructure and data standards can help us to share experiences and build a community or practice, retaining knowledge and leveraging our internal resilience.
Better understanding of how we work as an organisation
Sharing the same tracking standards across Greenpeace is necessary to accurately report on global projects attribute specific engagement and fundraising outcomes to each strategy. This should help us to better measure, monitor and evaluate our global impact. Besides, using the same standards for different platforms can also help us to understand more about our audiences and how they are engaging with Greenpeace.
Raise our effectiveness and responsiveness By integrating our systems and automating processes we can make sure that these standards conventions are constantly updated and used widely across the organisation. As we improve our monitoring and reporting capacities, we are also looking for being more responsive and effective in our strategies.
Provide faster and custom reporting Enforcing global tracking standards will allow us to analyse online engagement data through multiple segments and lenses, according to our theories of change and its objectives and KPIs.
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