Burlo
Burlo is a tool developed for creating and shortening links for web analytics tracking.
How to access Burlo?
Burlo is a tool hosted by Greenpeace International. Any user with a Greenpeace email can access the platform through the link: http://burlo.greenpeace.org/
What are the main functionalities?
Create tagged links for measuring performance
Create shortened links through an integration to Bit.ly
Define and manage UTM Standards for each NRO instance
Keeps a log of all created links
How to use Burlo?
Please watch the demo video below:
Which standards should I use?
We have a page dedicated to UTM standards (global conventions and recommendations):
pageUTM StandardsLast updated
